Push Gaming has praised the signing of “another deal with another tier-one partner,” as the supplier teams-up with online gambling group 888.
This will see the former integrate a selection of its igaming suite to the 888casino igaming brand, with the deal to initially include Jammin’ Jars, Jammin’ Jars 2, Razor Shark, Mystery Museum and Wild Swarm, ahead of further launches which are planned for a later stage.
Talya Benyamini, VP of B2C casino at 888, stated: “We are excited to be partnering with Push Gaming to strengthen our content offering as part of our product-leadership strategy.
“Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”
Push Gaming has further lauded the link-up as a “landmark agreement,” with the firm’s exposure set to be heightened across a range of global markets within which 888casino operates, beginning with the UK.
The deal is the latest collaboration for the group having recently tied up with Betsson, while already counting among its partners the likes of Casumo, LeoVegas, Entain and The Rank Group.
The supplier adds that it’s aiming to build on its growth momentum achieved during the past 12 months, with further expansion across Europe, via “several new market entries,” prepared for the coming months.
Fiona Hickey, head of sales at Push Gaming, added: It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.
“888 is one of the world’s leading online betting and gaming companies and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”